Ashmit Patel, Dia Mirza, Minnisha Lamba, Zayed Khan and the Sen Sisters Rock the Steve Madden Launch Party In Mumbai

Ranjit Rodricks , 16 Sep 2011
A crystal-embellished Steve Madden creation on display
A crystal-embellished Steve Madden creation on display
Minissha Lamba at the Steve Madden Launch Party
Minissha Lamba at the Steve Madden Launch Party

The ladies who lunch and the posers who party are all in a tizzy! The reason? Steve Madden – the iconic fashion footwear and accessories brand from New York – has just launched in India and last night, they had one crazy party (hosted by the lovely actress Shveta Salve and model Binal Trivedi) at a nightclub in Mumbai. It’s time to shop till you drop, ladies!

Dia Mirza at the Steve Madden Launch Party
Dia Mirza at the Steve Madden Launch Party
Raima and Ria Sen at the Steve Maddden Launch Party
Raima and Ria Sen at the Steve Maddden Launch Party

As the guests entered the lounge, they were confronted by huge blocks of ice on pedestals. Inside these blocks of ice were Steve Madden shoes and if you could hack away with an ice-pick to get it out, it was yours to take home. The only catch was that it had to fit you. So my friend Achla Sachdev hacked away at one of the ice cubes and pulled out a lovely pair of stilettos, which she then gifted to a friend.

Getting Picky With it: Achla Sachdev in Sharon Stone mode
Getting Picky With it: Achla Sachdev gives in to her "Basic Instinct"
MissMalini with Shveta Salve and a friend
MissMalini with Shveta Salve and Parul Kakad
Maria Goretti and Sandhya Mridul
Maria Goretti and Sandhya Mridul

The launch party was set against the backdrop of a reinvented greenroom of the Steve Madden fashion show capturing the behind-the-scenes mystery, excitement, oodles of fashion and the surrounding drama! The guests got a tantalizing glimpse of what takes place backstage at a fashion show.

Models Freddy Daruwalla and Gaurav Arora
Models Freddy Daruwalla and Gaurav Arora
Achla Sachdev with Ashmit Patel
Achla Sachdev with Ashmit Patel
Shamita Singha and Binal Trevedi
Shamita Singha and Binal Trevedi

Of course, the venue was choc-a-block with famous faces, all personally invited by Shveta and Binal. Bollywood was also well represented by Ashmit Patel, Aditya Panscholi, Minissha Lamba, Riya and Raima Sen, Dia Mirza, Zayed Khan and Akashdeep Sehgal.

Aditya Panscholi at the Steve Madden launch party
Aditya Panscholi at the Steve Madden launch party
Make-up artist Clint Fernandes with model Aquin Pais
Make-up artist Clint Fernandes with model Aquin Pais

Among the other celebrities present were designers Lascelles Symons, Masaba Gupta, Aki Nirula and Nishka Lulla, hairstylist Adhuna Bhabani Akhtar, models Hemangi Parte, Freddy Daruwalla and Gaurav Arora.

Actress Shweta Bhardwaj
Actress Shweta Bhardwaj
Designer Babita Malkani
Designer Babita Malkani
Reshma Merchant, Ashita Tham and Lascelles Symons
Reshma Merchant, Ashita Tham and Lascelles Symons

Also spotted were actress Shweta Bhardwaj, designer Babita Malkani, Reshma Merchant, Ashita Tham, ex-model Swetlana Casper, KaranVeer Bohra and singer Anushka Manchanda.

Actor Zayed Khan
Actor Zayed Khan
Shama Sikandar and singer Anushka Manchanda
Shama Sikandar and singer Anushka Manchanda
MissMalini with Adhuna Akhtar and Achla Sachdev
MissMalini with Adhuna Akhtar and Achla Sachdev

Expectedly, the party went on till the wee hours of the morning and had no signs of letting-up even when we left at 2:00am. Clearly, Shveta and Binal totally rocked it for Steve Madden!

Photos: Ranjit Rodricks for Miss Malini

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