The ladies who lunch and the posers who party are all in a tizzy! The reason? Steve Madden – the iconic fashion footwear and accessories brand from New York – has just launched in India and last night, they had one crazy party (hosted by the lovely actress Shveta Salve and model Binal Trivedi) at a nightclub in Mumbai. It’s time to shop till you drop, ladies!
As the guests entered the lounge, they were confronted by huge blocks of ice on pedestals. Inside these blocks of ice were Steve Madden shoes and if you could hack away with an ice-pick to get it out, it was yours to take home. The only catch was that it had to fit you. So my friend Achla Sachdev hacked away at one of the ice cubes and pulled out a lovely pair of stilettos, which she then gifted to a friend.
The launch party was set against the backdrop of a reinvented greenroom of the Steve Madden fashion show capturing the behind-the-scenes mystery, excitement, oodles of fashion and the surrounding drama! The guests got a tantalizing glimpse of what takes place backstage at a fashion show.
Of course, the venue was choc-a-block with famous faces, all personally invited by Shveta and Binal. Bollywood was also well represented by Ashmit Patel, Aditya Panscholi, Minissha Lamba, Riya and Raima Sen, Dia Mirza, Zayed Khan and Akashdeep Sehgal.
Among the other celebrities present were designers Lascelles Symons, Masaba Gupta, Aki Nirula and Nishka Lulla, hairstylist Adhuna Bhabani Akhtar, models Hemangi Parte, Freddy Daruwalla and Gaurav Arora.
Also spotted were actress Shweta Bhardwaj, designer Babita Malkani, Reshma Merchant, Ashita Tham, ex-model Swetlana Casper, KaranVeer Bohra and singer Anushka Manchanda.
Expectedly, the party went on till the wee hours of the morning and had no signs of letting-up even when we left at 2:00am. Clearly, Shveta and Binal totally rocked it for Steve Madden!
Photos: Ranjit Rodricks for Miss Malini