Goldplus Unveils the World's First Gold Car (Of Course it's a Tata Nano!)

Rashmi Daryanani , 20 Sep 2011
India's first jewellery car!
World's first jewellery car!

To celebrate 5000 years in the jewellery industry, Goldplus has launched the world’s first ever pure gold jewellery car! Nearly 80kgs of 22 karat gold, 15kgs of silver and 10,000 semi-precious and precious stones were used in the making of this car – pretty crazy, right? Seems like Bappi Lahiri has got a new ride. ;) Team MissMalini was at the launch today, so we’ve got some pix for you!

Mr Bhaskar Bhat & Mr Ratan Tata
Mr Bhaskar Bhat & Mr Ratan Tata

Mr Bhaskar Bhat, managing director of Titan Industries: “Paying homage to 5000 years of Jewellery tradition in India, we conceptualized to create ‘The World’s first gold jewellery car’ incorporating a variety of techniques.”

The car has been made with 14 different techniques of jewellery making, including Filigree, Meenakari, Kundan and Naqashi work. So, this Nano pretty much merges the different (and so culturally distinct) jewellery techniques across India. And really, the result is amazing to look at.

Goldplus Nano - side view
Goldplus Nano – side view

Mr. C.K. Venkataraman, COO Jewellery Division: “Through this effort we wanted to showcase the expertise of diverse Indian Jewellery making proficiency.”

Loved the way Mr Venkataraman presented the Nano during the launch; whoever conceptualized that did a great job. Check out the video to catch a glimpse!

Goldplus Nano - front side-view
Goldplus Nano – front side-view
Goldplus Nano - zoomed in front-view
Goldplus Nano – zoomed in front-view

Really intricate, right? Hats off to designers Deeksha Sheety, Navnit Anvekar, Saravanan V, Karthick Kumar, Bhaskar A and the team of 30 karigars who worked on this. It looks really spectacular. Now could we have a test drive, please? :D

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