Ra.One‘s promotion just keeps getting bigger and better. The media-savvy man that Shah Rukh Khan is, he isn’t leaving one stone unturned in generating hype for this movie. And boy, he always has a surprise in store – I thought I’d seen it all in terms of the promotion for this film, but then MissMalini sent me the link to this YouTube digital experience and wow!
Check it out here! So much fun, and I love that they’re concentrating so heavily on the digital medium. What do you think?