James Franco may have disappointed as co-host of the Oscars, but he’s back in action looking dapper as ever in his latest campaign for Gucci’s brand new men’s made-to-measure suit services. Shot by Nathaniel Goldberg at the Roman film studio Cinecittà, the campaign titled All The World’s a Stage. Franco has a strong relationship with Gucci having previously endorsed a fragrance for them in 2008.
Gucci’s creative directed Frida Giannini said in a statement, “James has an innate ability to fuse classic elegance with contemporary style and interpret formal wear in an individual way. With Gucci’s Made in Italy tradition and sartorial expertise, personalized formalwear is the ultimate way for a man to express his own style”. The service will be ready to launch by the end of the year at 11 boutiques worldwide with suits starting from $3,000.