Madonna To Launch Truth Or Dare Clothing Line

Ranjit Rodricks

Madonna: “Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality.”

After having modeled for the likes of Louis Vuitton, Dolce & Gabbana, H&M and Versace, Madonna now plans on launching her own fragrance and clothing line.

She is already actively involved with her Material Girl Clothing line which is targeted for teens and is sold exclusively from all Macy’s Department Stores. Her daughter, Lourdes Leon, is the face of the brand and singer Kelly Osbourne is the Brand Ambassador.

Madonna has also dabbled with a line for H&M in the past, but this time around, it will be her own inputs and the brand – targeted at older women – will be called Truth Or Dare.

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The Iconix Group manages her Material Girl clothing line and also the famous Badgley Mischka brand. As of now, no date has been set for the release of the fragrance but the brand will, in due course, also extend its range to accessories like bags and shoes.

Well, if any of the designs incorporate conical bras, you can be sure you wont look like a virgin!