After Ra.One, Will Don 2 Go Into Hyper Marketing Mode?

After Ra.One, Will Don 2 Go Into Hyper Marketing Mode?

Ranjit Rodricks
A poster for Don 2
A poster for Don 2

And now that Ra.One has released (to mixed reviews across the world), will Shah Rukh Khan be going into over-drive to promote Don 2 as well? Given that he’s only co-producer along with Farhan Akthar and Ritesh Sidhwani and it’s not entirely his own home-production, will Shah Rukh still go that extra mile and promote this film as vigorously as he promoted Ra.One?

Shah Rukh Khan & Priyanka Chopra
Shah Rukh Khan & Priyanka Chopra

Yesterday, on 11th November 2011, Excel Movies released the title track on Youtube, called Zaraa Dil Ko Thaam Lo. The video looks slick and has visual elements akin to James Bond theme songs (like the black silhouettes dancing, the casino shots etc). As for Lara Datta, she looks smoking hot in a gold flapper-style dress.