He’s definitely not the prettiest of boys! In fact, he’s pretty antique – at sixty-four years old! He’s also known to puke on stage, expose himself to the crowds who watch him perform and grab at random women in the audience.
But none of that seemed as a deterrent when the House of Paco Rabanne signed up punk rocker Iggy Pop to promote its new fragrance – Black XS L’Excès.
The perfume, which will have editions for men and women, will be released next year along with advertisements and a video which will be directed by Jonas Akerlund, the guy who made the new Girl Panic video by Duran Duran.
Would you go out and buy a perfume which was promoted by someone who looked so untidy and badly in need of a good bath? Or maybe that’s the idea behind the ad – Don’t bathe!Just wear Paco Rabanne’s new perfume!