This evening in Mumbai, Sujal Shah and Sandeep Singh of FREECULTR officially launched their new lifestyle fashion brand over high-tea at Busaba. Sujal was the former VP and Country Head of Fashion for IMG and he says, “The idea for this lifestyle brand is inspired by (and for) all people of all cultures. This new, premium lifestyle brand fills a very distinct gap in the apparel and lifestyle market. The brand is simple, uncluttered, and delivers an amazing quality product 24 by 7, every day of the year.“
In sync with the modern global customer’s shopping wish list, this premium brand offers the latest in international styles at reasonable prices, delivered direct to your doorstep. The most vibrant color stories, constant innovation and cultures from around the world are part of the DNA of this brand – so feel free to experiment and express your own true style at this quintessential fashion address. Adds Sujal, “With a focus on fabrics, product innovations, color options, and most importantly, the little details, Freecultr is your everyday partner and friend.”
The best part about FREECULTR is that it has clothes and accessories for both, men and women. Their premium basics are just right to add that flash of colour to your wardrobe. Their unbelievable range of colors and styles that will keep you coming back for more.
The star attraction of the first FREECULTR collection for women is the mighty skinny jeans, perfected in style and finish in a number of fits. The line also offers an extensive range of button down cardigans, solid polo-shirts and versatile tees in a choice of fabrics and fits, along with jeans and belts. There’s never a dull moment with the vibrant color palette which ranges from dodger blue, bright rose, scarlet red, lavender herb, bright yellow, midnight blue to jet black and bright white. With constant innovation as a key premise, the fabrics used this season include Cotton, Cotton Blends, Viscose Blends, Genuine Lycra, Genuine Wool Blends and more to come.
For men, you’ll find smart casuals at their finest. The hero of this line is the wide range of polo-shirts – a typical example of wardrobe essentials made to be more with detailing and impeccable finish, available in multiple fits to suit your silhouette. With jeans for every mood and every occasion, the line also includes the season favorites with crew-neck sweaters, sweater vests, solid tees, shirts and belts. With contrast touches and subtle signage, each piece packs a punch in shades that oscillate from cobalt blue, acid lemon, mint green, antique purple, rust red, dark teal to rust brown, jet black and bright white. Fabrics used include Cotton Pique, Cotton Spandex, Luxury Cotton, Yarn Blends, Acrylic and Merino Wool Blends.
The dip-dyed lace-up shoes with stylized stitch lines are the perfect accomplice for any fun get-away and guaranteed to sell out in a blink of the eye. On the other hand, if you’re making an entrance try out the perennial classic driving moccasins which feature metal buckle detailing and contrast colour stitch lines in bold, fun colors that are sure to make your partner take notice.