Unlike the dark and gloomy Givenchy ad campaign for Spring / Summer 2012, the Moschino campaign is sunny and celebrates the city of Rome.
The images feature model Kasia Struss, from Poland, standing in front of the ancient Colosseum with an iconic red Fiat car in the background. Now you can’t get more Italian that that! But, if that’s not enough, the model also wears a torero-inspired outfit and looks like she’s headed straight for the bullfights.
The campaign has been shot by Juergen Teller and according to Rossella Jardini, the brand’s Creative Director,“We wanted to show once again how much we love Italy. ‘Viva l’Italia’ is the slogan which best represents the new Moschino campaign,” she said.
Most of all, I love the bag the model is holding! Don’t you?