Shah Rukh Khan
Shah Rukh Khan
TAG Heuer
TAG Heuer

So how many of you have seen Don 2 already? The cast apparently sports different TAG Heuer watches throughout the film, which were specially picked to “complement the different characters.” It’s probably just me, but I am so fascinated with everything that goes into film marketing and in-film branding; people stop at nothing, do they? This was another cross-promotional move by Shah Rukh Khan and TAG Heuer; SRK launched their limited edition watch (only 60 pieces worldwide) at a special screening of Don 2, want to see more pics?

Shah Rukh Khan Launches TAG Heuer watch
Shah Rukh Khan Launches TAG Heuer watch
Shah Rukh Khan Launches TAG Heuer watch
Shah Rukh Khan Launches TAG Heuer watch
Shah Rukh Khan Launches TAG Heuer watch
Shah Rukh Khan Launches TAG Heuer watch