If there was ever any doubt about India’s growing importance in global automotives, check out my exclusive interaction with Ford CEO Alan Mullaly and Ford VP of Global Product Design Derrick Kuzak at NAIAS last week:
The car Mulally and Kuzak are referring to is Ford’s brand spanking new EcoSport – unveiled globally to rave reviews at the Delhi Auto Show earlier this month. Now, Mumbaikars have their chance to see the new compact SUV up close and personal, with displays opening at Infinity Mall in Malad through January 25th and at Inorbit Mall in Vasi starting January 27th.
The EcoSport is Ford’s latest offerings under its new One Ford global product strategy – and apart from its aggressive styling advertises a cutting edge engine, best in class technology, and top of the line safety features. It is one of eight new products the company has promised to launch in India by mid-decade as sign of its commitment to this market. What do you think?