BEHOLD: The Sofia Coppola Marni for H&M Vid's Here... Finally!

Zina Tasreen , 04 Feb 2012
Sofia Coppola with Marni’s founder/chief designer Consuelo Castiglioni at Marrakech while shooting of the fashion film

Marni for H&M. Another designer/high street collab I’m madly excited about, other than the Jason Wu for Target one, of course. Its campaign video dropped yesterday and… What an achingly beautiful fashion film it is by Sofia Coppola (yep, H&M tapped in an Oscar winner)! You know you want to peep, so click on ;-)

Stills from the fashion video featuring Imogen Poots

Set to Bryan Ferry’s “Avalon”, it has up-and-coming actress Imogen Poots swan about, along with a bunch of beautiful rich-looking kids (Annabelle Dexter-Jones, Charlotte/Samantha/Mark Ronson’s half-sister; models  and actors Liu Wen, Sam Hayes, Antonine Peduzzi, Nicolas Peduzzi, Charlie Klarsfeld and Jonatan Frenck), in a villa in Marrakech ‒ all the while looking effortlessly cool in Marni for H&M clobber. I absolutely loved the hazy, languid and cool-girl vibe of the film, don’t you too? While you’re at it, check out the behind-the-scenes video too for a closer look at the clothes…

Marni for H&M print ads 

…which appear to be quintessentially Marni: boho-chic at its sophisticated best. Grrrreat, cos Marni’s so bloody expensive as befitting of a fashion connoisseur’s label of choice (I mean it sells at a much higher price point than your average designer labels like FendiMiu MiuMissoniPradaDolce & GabbanaVersaceRoberto CavalliRalph LaurenCélineChloé and their ilk), and from 8th March onwards (for a limited time, mind) you can get it ‒ at high-street prices. Score!

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