“When luxury becomes uniformity, it’s no longer luxury. Move over material; it’s all about a state of mind. The essence of true luxe is creative expression- it is art and attitude.”
Belvedere Vodka celebrated this spirit at the Le Freak C’est Chic after-show, dress-up party, for designer Little Shilpa with ELLE magazine, on Saturday night at The Zoo Bar in Delhi.
Speaking about the occasion, Gaurav Bhatia- Marketing Director, Moët Hennessy India said, “Belvedere’s association with LittleShilpa goes a long way. Not unlike Belvedere, LittleShilpa is synonymous with edginess, creativity and luxe. True luxe is a mélange of creative expression and attitude with impeccable quality. And LittleShilpa presents this very ethos in the most avant garde manner. A true BELieVEr!”
Guests including Rocky S, Ambika Pillai, Gauri Karan, Rohit Gandhi, Rahul Khanna and designer duo Shivan and Naresh, among others, moved beyond shaken and stirred, and were seen enjoying the sensuel luxury cocktails by Belvedere. In keeping with the theme of the evening, guests were seen dressed in the best of ‘freak chic’!
The evening was an avant-garde translation of luxury, where contemporary dance music, fashion and art, converged to recreate a fun and freaky environment. The setting, reminiscent of über-cool, was replete with edgy video and art installations. The pulse of the night was pure passion, and extravagance, the only rhythm, as DJ MMat got the guests grooving.