The Next IT Bag? It’s the (Lana) Del Rey!

Zina Tasreen , 22 Feb 2012
Lana Del Rey on the March, 2012 British Vogue cover

I told you all how the hard-nosed music folks haven’t really taken to the songstress, but the fashion world, just can’t get enough. She’s already scored an impressive line-up of fashion mag covers and editorials (British Vogue being the ultimate!), a proper modelling contract with NEXT Model Management, a decent 10 page thread on the Fashion Spot ‒ and now, she has a bag, rather a IT bag, named after her. The deets?

Sketch of the Del Rey bag
The tweet from Steve Salter, the influential British menswear blogger, which went down a storm on Twitter

British heritage label Mulberry is quite the churner of IT bags, so it’s rather flattering that her “nostalgic references to bygone glamour” and “retrospective yet so modern looks” inspired its next one, a sleek yet classic offering. The Del Rey, as it’s called, debuted on Mulbery’s A/W’12 runway on Sat, and on the arms of its namesake, who sat front row at the show (obv.!).

Lana Del Rey at Mulberry’s A/W’12 show, with the white ostrich version of the Del Rey bag
The Del Rey bags in lambskin leathers (clockwise): Black Forest Soft Matte, Black Soft Spongy, Deer Brown Grainy Print and Petrol Veg Tanned

Fancy? Unfortunately, you can’t get the white ostrich version paraded by Llama Lana as it was custom-made for her, but you can in “Deer Brown Grainy Print, Black Forest Soft Matte, Black Soft Spongy and Petrol Veg Tanned Lambskin leathers.” It hits the stores in May – so save up £650/$1250, for one!

LDR serenading guests at the Mulberry dinner

 So, how does Llama Lana return the favour to Mulberry? She performs a special acoustic set to its 80-odd guests at the post-show dinner party. This mini clip of the rendition suggests she sounded ethereal…

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