The Juicy Stuff Rahul Khanna's Been Up To...

Zina Tasreen , 10 Mar 2012
Rahul Khanna-Amrita Puri Maggi 'Something Juicy' print campaign
Hmmm… shall we… do something juicy??

Okay guys and girls, did you drool enough over Rahul Khanna Maggi’s new TVCs that Rashmi posted a few weeks back? While I was busy testing the hypothesis if consuming too much confectionery actually puts you into a sugar coma (it does, you dip in and out of it… :-D), Maggi released the next installment of that ad campaign, unveiling the *juicy* product(s). AND, Rahul’s it’s looking equally scrumptious!

Rahul Khanna-Amrita Puri's Maggi "Something Juicy" print campaign
The Juicy SpecialZ…
Rahul Khanna-Amrita Puri's Maggi "Something Juicy" print campaign
See if it is juicy…

Called the “Juicy Specialz” (y-es, juvenilely with a ‘z’) range, it’s basically a gravy mix of two (for now) variations, Paneer Butter Masala and Kadhai Paneer. There’s a bag provided where you put in the gravy mix along with the other ingredients like paneer, peppers, peas, milk, etc. Pop it into the microwave for 5 mins and ‒ presto! ‒ a *juicy* Butter/Kadhai Paneer is should be ready for your supper. I believe it’s out in stores now and costs all of INR 50. Tempted? Do try and let me know if it’s “yum, joooceee!” ‒ I’d have myself but… idonotliveinindia

Rahul Khanna-Amrita Puri's Maggi "Something Juicy" print campaign
And the juiciness…
Rahul Khanna-Amrita Puri's Maggi "Something Juicy" print campaign
…gives way to…
Rahul Khanna-Amrita Puri's Maggi "Something Juicy" print campaign
…a tango…
Rahul Khanna-Amrita Puri's Maggi "Something Juicy" print campaign
…which never stops!

Did I love these TVCs? Oh, yes! But, being a materialistic cow me, I was too distracted by the blue knitted tie that Rahul had on. I loooooove knitted ties ‒ the economist/financier in me puts them in investment category ‒ and more so when it’s paired with a divine blue contrast collar shirt. SO, for me this ad campaign was all about this great sartorial triumph that Rahul pulled off. Sorry Maggi/Nestlé India & Publicis Capital… :-)

Rahul Khanna-Amrita Puri's Maggi "Something Juicy" print campaign
The Juicy Specialz…
Rahul Khanna-Amrita Puri's Maggi "Something Juicy" print campaign
The Juicy Specialz….

But friends, do watch it, admire the freshness, drool over Rahul (okay, okay, there’s Amrita Puri too…) and *bust* the replay button while you’re at it, and perhaps check out the joooceee product(s). For good measure, I’m putting the other two spots in here as well… ;-)

And here’s the behind-the-scenes shennanigans…

The craft table on the sets of Rahul Khanna & Amrita Puri's Maggi "Something Juicy" TVC
On-set craft table…
Rahul Khanna's body double, Devesh Mirchandani, for the Maggi "Something Juicy" TVC
The body double, Devesh Mirchandani…
On the sets of Rahul Khanna & Amrita Puri's Maggi 'Something Juicy' TVC
HA!
Rahul Khanna on the sets for Maggi 'Something Juicy' TVC
You plonker!

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