Acqua di Gio and Acqua di Gioia
Acqua di Gio and Acqua di Gioia

Q: What do you think you can do to conserve water? Post your answers in the comments below for a chance to win Acqua for Life. (Please mention your city as well.)

Today is World Water Day and to promote one of our most precious commodities, we’re giving away 4 perfumes (worth a total of 20,600rs) for a great cause. The Giorgio Armani Aqua di Gio and Acqu di Gioia both represent the Acqua for Life challenge that is something very close to Mr. Armani’s heart.

Each bottle of this perfume that is sold represents 100ltrs of fresh water that will be donated per year to children and their communities. The aim of this movement is to bring fresh water to those areas that don’t have access to it. Two winners will be getting the chance to win this perfume and be a part of meeting the water challenge taken up by Armani. All you have to do is answer the question above.

Acqua di Gioia and Acqua di Gio
Acqua di Gioia and Acqua di Gio

This is the second year that Armani has committed to meeting this challenge, you might remember us talking about this issue last year. We’re told that the campaign was so successful last year that in 2011, 10 communities located in the eastern region of Ghana, which include 27,000 (of which 3,500 were children) people received fresh water.