Abercrombie & Fitch is among the most revered of high-street brands and they have a huge fan following across the globe. From Bar Rafaeli to Justin Beiber and Nicole Ritchie to Megan Fox, a number of celebrities are often spotted wearing the brand on their off days.
Hence, it came as a shocker when a fake Abercrombie & Fitch website was detected, selling “racist pants.”
Called “N*gger Brown” (edited) pants, the name caused a huge hue and cry in the fashion world.
This led to a crackdown on the offending fake site (reportedly registered in China) and a statement was released by the company.
“The offensive Web site is obviously not Abercrombie & Fitch’s. It is the work of a pirate, almost certainly offshore, seeking to trade on A&F’s reputation. This matter has just come to A&F’s attention, and we have already started the necessary processes to have the site closed,” said David Cupps, their Vice President of Legal affairs, in a media statement.
Let this be a lesson to all fakes out there!