Lily Cole Goes Cruelty-Free!

Ranjit Rodricks , 24 Mar 2012
Lily Cole is the news face for The Body Shop
Lily Cole is the news face for The Body Shop

Model and actress Lily Cole has been appointed as the Brand Ambassador for The Body Shop and will feature in campaigns for the iconic brand, across the world.

What she’s most excited about is lending her name to a cruelty-free makeup line from The Body Shop’s Beauty With Heart campaign. This is based around the company’s philosophy of “Look Good, Feel Good and Do Good.”

Lily is an active campaigner for the Environmental Justice Foundation and hence, is excited to promote the products from this line which are all made by using vegetarian and fair-trade ingredients that are never tested on animals.

The line of products will be available in May 2012.

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