Hey Fashionista, Are You B.A.D?

Jacqueline Koh , 19 Apr 2012

We always look for interesting campaigns that stand out and we found one recently that we liked. Shopthemag.com is an online store that aims to take amazing Asian designers to the world. They started the campaign called Backing Asian Designers or B.A.D, where they photograph fashion influencers who support Asian designers and have impeccable style! Here is a look at some of the top 10 B.A.D guys and a little write up about each picture from shop the mag’s Jacqueline Koh.

Jacqueline Koh
Jacqueline Koh

Top 10 B.A.D Guys
Kookie
Kookie

1. Blogger Kookie obviously will die for her platforms and we love the pair she’s tottering on. Talk about boning up on your style!

B.A.D Guys
B.A.D Guys

2.This playsuit is from Hong Kong’s Tangram and the print is instantly recognizable and provides a pop of freshness against cold stony background.

B.A.D Guys
B.A.D Guys

3.This pic is of one of Singapore’s top radio DJs, Maddy Barber. And wears a tribal necklace from all dressed. We like this pic because it makes us feel… happy!

B.A.D Guys
B.A.D Guys

4.One word: Hair!

B.A.D Guys
B.A.D Guys

5.What a sexy pic! We’re loving this Narendra Kumar dress on MissMalini dress cos it’s modern and sleek yet has an exotic touch with the bejeweled trimming.

B.A.D Guys
B.A.D Guys

6.Karen Cheng makes almost everything she wears special. She celebrated her wedding anniversary recently. We hope she wore this silk toga dress from Burgundy – it would’ve made her husband one very happy man.

B.A.D Guys
B.A.D Guys

7.Malaysian blogger Stephanie looks cute as a cherry blossom. Polka dotted pants + Chanel bag = winner.

B.A.D Guys
B.A.D Guys

8.Everything about this pic says “I’m BAD!” Perfect clothes, perfect expression, perfect pose.

B.A.D Guys
B.A.D Guys

9.This guy was snapped on the streets of Beijing, China, wearing what looks like a period costume! It’s so bad it’s good!

B.A.D Guys
B.A.D Guys

10.There are many layers to this outfit yet it looks effortlessly thrown on. And indeed, this girl said she chose to wear this dress because it’s comfortable. When form meets function, it’s pure magic.

Backing Asian Designers
Backing Asian Designers

Facebook Like! shopthemag

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