Remembering Beauty Baron Estée Lauder.

Remembering Beauty Baron Estée Lauder.

Malini Agarwal

April 25th 2004: Cosmetics queen Estée Lauder died in New York at the ripe old age of 97. Her skin was amazing.

Estee Lauder
Estée Lauder

“Beauty is an attitude. There’s no secret. Why are all brides beautiful? Because on their wedding day they care about how they look. There are no ugly women – only women who don’t care or who don’t believe they’re attractive.”

Estée Lauder was the co-founder (along with her husband) Joseph Lauder, of Estée Lauder Cosmetics Companies. Lauder was the only woman on TIME magazine’s 1998 list of the 20 most influential business geniuses of the 20th century. And I for one cannot live without her concealer :) thanks Priya Kapoor for pointing out that gem ages ago! xoxo

Estée Lauder concealer
Estée Lauder concealer


Create your own style.
Don’t be afraid of the trial and error approach.
Find the proper location.
When you’re angry, never put it in writing.
You get more bees with honey.
Keep your own image straight in your mind.
Learn to say no.
Divide and rule.
Keep an eye on the competition.
Acknowledge your mistakes.
Act tough.
Trust your instincts.
Write things down.
Hire the best people.
Train the best sales force.
Break down barriers.
Give credit where credit is due.