Spotted: A Gargantuan Neo Monster at a Mall in Mumbai

Ranjit Rodricks , 28 Apr 2012
The Neo Monster by artist Vibha Galhotra
The Neo Monster by artist Vibha Galhotra

High Street Phoenix (at Phoenix Mills in Mumbai) in association with ArtOxygen, a Mumbai-based art organization specializing in urban art projects, recently presented celebrated artist Vibha Galhotra’s installation, The Neo Monster in The Courtyard of the mall.

Galhotra’s current work is a traveling public project that raises questions on the changing aesthetics of environment, politics and social structures affecting our cities and our daily lives. As a metaphor for excessive development, globalization, consumerism, Neo Monster takes the visual form of a gargantuan earth mover machine. The excessively large size of the work coupled with its sheer gold rubber casing is an attempt to deconstruct it into a toy, referring to how machines get mis-used in cities.

Anna Bredemeyer and Lascelles Symons with his daughter, Shanaya
Anna Bredemeyer and Lascelles Symons with his daughter, Shanaya
Anusha Dandekar
Anusha Dandekar

In addition to its scale, size and shine, Galhotra enhances the visual play by introducing visual images that the audience can peep into through a black box adjacent to the sculpture. The video portrays the destruction of a field and carries a complex layering shown via regression of the color scale – green to grey – thus highlighting the concretization of our environment.

Anna Bredemeyer, Vibha Galhotra with Shaina NC
Anna Bredemeyer, Vibha Galhotra with Shaina NC

Providing their support to this initiative which borders on the need for environmental conservation were ex models Anna Bredmeyer (Vice-President, Marketing, High Street Phoenix), and Lascelles Symons, designer Shaina NC and singer Anusha Dandekar.

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