GAP Goes Gay for its New Be Bright Campaign in Los Angeles

Ranjit Rodricks , 07 May 2012
Gap goes gay?
Gap goes gay?

Even though GAP means Gay and Proud in the LGBT community, the clothing company GAP, is not founded on that philosophy. Still, they value the pink dollar enough to create and release a new advertisement which sees two cherubic boys wearing a single tee shirt.

The ad was put up on a billboard in Los Angeles late last week and is part of their Be Bright campaign.

The GAP advertisement
The GAP advertisement

What do you think?

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