TAG Heuer, the world-renowned brand for sports watches and chronographs, launched a new TAG Heuer boutique at the Palladium Mall at High Street Phoenix in Lower Parel, Mumbai. The afternoon also saw the launch of the new TAG Heuer Carrera Monaco Grand Prix Limited Edition Chronograph by their brand ambassadors Shah Rukh Khan and Karun Chandhok.
The TAG Heuer Carrera ‘Monaco Grand Prix’ Limited Edition Chronograph is based on the 1964 Jack Heuer tribute to the grueling Carrera Panamericana Mexico road race of the 50’s. This 3,000 numbered and engraved limited edition watch pays Carrera-inspired homage to Monaco – modern motor sports’ most prestigious and glamorous race.
Keeping with the theme of motor racing, the brand ambassadors, Shah Rukh Khan and Karun Chandhok, battled it out in racing car simulators much to the delight of all the fans who were present.