Anurag Kashyap said in a recent interview that while many stars walk the Cannes red carpet and a big deal is made about it, they go just as brand ambassadors and not cinema artists. He also said that this year is the biggest for India at Cannes, but since the film industry and the media don’t have a clue what the festival really is about, no one has concentrated on that.
Says Anurag Kashyap, “The Red Carpet people go to, which we make so much fuss about, is sponsored by some brands which support the festival. There’s a slot for the brands; whosoever they bring, will walk. And they use it for their advertising. Cannes never uses those pictures. You’ll never find it on the Cannes sites. But here, anybody who’s going to Cannes, we say, they are walking the Red Carpet.“
He went on to say that four films are going to Cannes this year, the most from India ever. Gangs of Wasseypur, Peddlers, Miss Lovely, and Kalpana (restored, as part of Cannes Classic) will be screened there.