Shah Rukh Khan is probably one of the most masterful PR persons in Bollywood, and he proved it yet again during the IPL final when his team Kolkata Knight Riders won the tournament. After refusing to apologize for the brawl, Shah Rukh Khan finally did – on national television. One thing of interest, though… He didn’t apologize to the MCA, but rather apologized to the kids with him and the public at large. He said that he’s sorry for misbehaving in front of the children, and for allowing people to see a side of him that doesn’t come out too often. Masterful move, really, apologizing on national television while still managing to hold his ground – he showed that he’s regretful for his actions, but by not apologizing to the MCA, he implied that he was still in the right.