Mumbaikars Flock to [email protected] - Rock Event for Stray Animals

Ranjit Rodricks , 14 Jun 2012
All bands coming together for an impromptu jam
All bands coming together for an impromptu jam

Blue Frog in Mumbai saw an overwhelming response in support of animals on the 13th of June, 2012 when hundreds of Mumbaikars came down to attend [email protected], a concert in aid of the stray animals of Mumbai put together by NGO World for All Animal Care and Adoptions in association with VH1.
The night started out early with people pouring in right from 8.30 pm to the place getting jam packed into the night. The support of the Mumbaikars was phenomenal on a weeknight and for every two people that attended the show, the cost of relieving a puppy or a kitten off the street was covered.

Compere Viraf Patel introduces musicians on stage
Compere Viraf Patel introduces musicians on stage
The night saw an amazing collaboration between the bands who played pro-bono purely for the cause. The strict line-up turned into a series of in tandem live jams with each other. The Reggae Rajahs from Delhi and Indidginus from South Africa were crowd favourites as was Mumbai based Artist B.R.E.E.D, who stole the hearts of the crowd with his performance and being a huge animal lover and rescuer himself he couldn’t have asked for more.
Compere Viraf Patel kept the crowd entertained and aware of the various activities and the cause throughout the night. He used his charming skills to auction off Bangalore based designer Aarohi Singhs designer bags from her Pooch Collection inspired by the Indian stray-dog. The winner for the night was artist Vivek Sharma who won the bid for both bags, and is an ardent animal lover himself.
Auction of Aarohi Singhs Bag by Viraf Patel
Auction of Aarohi Singhs Bag by Viraf Patel
World for All was especially thankful to their sponsors Bagel Shop, Squirkle, Dogs and more, Jet Freight, The Spoilt Brat Barkery, Bright Outdoor and Coffee Communications for making the night possible.
All in all the night was a success with people leaving with a different view towards stray animals and some even deciding to adopt puppies and kittens on the way out. A lot of them will be attending the kitten adoption camp coming up on 17th June at Bandra, held by World for All.

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