Justin Bieber Perfume
Justin Bieber’s ad-campaign for Girlfriend (photo courtesy | WWD)

All you Belieber’s out there rejoice! Justin Bieber’s second perfume Girlfriend has launched in the United States. Do we hear you screaming? The perfume launch coincides with the release of his album Believe which sounds a lot more mature than his previous work.

Girlfriend by Justin Bieber (photo courtesy | WWD)

The top notes of the fragrance feature sparkling pear, crisp mandarin, jasmine and orange blossom and the ad-campaign features Bieber with a model that looks quite similar to his own girlfriend, Disney star Selena Gomez. The Baby hit maker created buzz online by inviting fans to create their own version of Girlfriend, a take on his song Boyfriend. The winner gets to meet Bieber personally and attend his concert. That’s not all, proceeds of the perfume sales got to the charity Pencils of Promise.
Now how’s that for smelling good for a cause?