Sonam Kapoor and Abhay Deol Launch The Pure Concept Over Sufi Music

Ranjit Rodricks , 02 Jul 2012
Chanya Kaur and Dalbir Singh with Sonam Kapoor and Abhay Deol
Chanya Kaur and Dalbir Singh with Sonam Kapoor and Abhay Deol

Friday evening in Mumbai saw Bollywood stars Abhay Deol and Sonam Kapoor at Mehboob Studios where they were present to launch The Pure Concept, a luxury home décor & furnishing brand that promises to revolutionize the concept of home furnishing in India by setting new design benchmarks.

Abhay Deol
Abhay Deol
Sonam Kapoor
Sonam Kapoor

The launch, in association with HELLO magazine, saw a number of glamorous people come out to celebrate with the young couple and take-in the fabulous furnishings on display.

Decor by The Pure Concept on display
Decor by The Pure Concept on display
Decor by The Pure Concept on display
Decor by The Pure Concept on display

Among those who came by to congratulate Dalbir Singh and Chanya Kaur on this exciting new milestone were Timmy Narang, Isha Koppikar, Jiah Khan, Shazahn Padamsee, Esha Gupta, Ashmit Patel, Poorna Jagannathan, Pralhad Kakkar, Feroze Gujral, Isha Sharvani, Ashish Raheja, Natalia Kaur , JJ Valaya, Lata Patel, Anita Dongre, Mandira Bedi, Masaba Gupta, Shaheen Abbas, Nachiket Barve, Narendra Kumar, Neeta & Nishka Lulla, Nisha Jamvwal, Pia Trivedi, Pria Kataria Puri, Rashmi Uday Singh, Devita Saraf, Shazahn Padamsee, Simone Singh, Fahad Samar and AD Singh among others.

Here’s what they wore:

Timmy Narang and Isha Koppikar
Timmy Narang and Isha Koppikar
Pria Kataria Puri
Pria Kataria Puri
Poorna Jagannathan
Poorna Jagannathan
Neeta and Nishka Lulla
Neeta and Nishka Lulla
Mandira Bedi
Mandira Bedi
Narendra Kumar Ahmed
Narendra Kumar Ahmed
JJ Vallaya
JJ Vallaya
Jiah Khan
Jiah Khan
Esha Gupta
Esha Gupta
Ashmit Patel
Ashmit Patel

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