![Chanya Kaur and Dalbir Singh with Sonam Kapoor and Abhay Deol Chanya Kaur and Dalbir Singh with Sonam Kapoor and Abhay Deol](https://wp.missmalini.com/wp-content/uploads/2011/09/the-pure-concept-28.jpg)
Friday evening in Mumbai saw Bollywood stars Abhay Deol and Sonam Kapoor at Mehboob Studios where they were present to launch The Pure Concept, a luxury home décor & furnishing brand that promises to revolutionize the concept of home furnishing in India by setting new design benchmarks.
![Abhay Deol Abhay Deol](https://wp.missmalini.com/wp-content/uploads/2011/09/the-pure-concept-33.jpg)
![Sonam Kapoor Sonam Kapoor](https://wp.missmalini.com/wp-content/uploads/2011/09/the-pure-concept-32.jpg)
The launch, in association with HELLO magazine, saw a number of glamorous people come out to celebrate with the young couple and take-in the fabulous furnishings on display.
![Decor by The Pure Concept on display Decor by The Pure Concept on display](https://wp.missmalini.com/wp-content/uploads/2011/09/the-pure-concept-8.jpg)
![Decor by The Pure Concept on display Decor by The Pure Concept on display](https://wp.missmalini.com/wp-content/uploads/2011/09/the-pure-concept-4.jpg)
Among those who came by to congratulate Dalbir Singh and Chanya Kaur on this exciting new milestone were Timmy Narang, Isha Koppikar, Jiah Khan, Shazahn Padamsee, Esha Gupta, Ashmit Patel, Poorna Jagannathan, Pralhad Kakkar, Feroze Gujral, Isha Sharvani, Ashish Raheja, Natalia Kaur , JJ Valaya, Lata Patel, Anita Dongre, Mandira Bedi, Masaba Gupta, Shaheen Abbas, Nachiket Barve, Narendra Kumar, Neeta & Nishka Lulla, Nisha Jamvwal, Pia Trivedi, Pria Kataria Puri, Rashmi Uday Singh, Devita Saraf, Shazahn Padamsee, Simone Singh, Fahad Samar and AD Singh among others.
Here’s what they wore:
![Timmy Narang and Isha Koppikar Timmy Narang and Isha Koppikar](https://wp.missmalini.com/wp-content/uploads/2011/09/Timmy-Narang-and-Isha-Koppikar.jpg)
![Pria Kataria Puri Pria Kataria Puri](https://wp.missmalini.com/wp-content/uploads/2011/09/Pria-Kataria-Puri-6.jpg)
![Poorna Jagannathan Poorna Jagannathan](https://wp.missmalini.com/wp-content/uploads/2011/09/Poorna-Jagannathan-1.jpg)
![Neeta and Nishka Lulla Neeta and Nishka Lulla](https://wp.missmalini.com/wp-content/uploads/2011/09/Neeta-and-Nishka-Lulla.jpg)
![Mandira Bedi Mandira Bedi](https://www.missmalini.com/content/images/wp-content/uploads/2012/07/Mandira-Bedi.jpg)
![Narendra Kumar Ahmed Narendra Kumar Ahmed](https://wp.missmalini.com/wp-content/uploads/2011/09/Narendra-Kumar-6.jpg)
![JJ Vallaya JJ Vallaya](https://wp.missmalini.com/wp-content/uploads/2011/09/JJ-Vallaya.jpg)
![Jiah Khan Jiah Khan](https://wp.missmalini.com/wp-content/uploads/2011/09/Jiah-Khan.jpg)
![Esha Gupta Esha Gupta](https://wp.missmalini.com/wp-content/uploads/2011/09/Esha-Gupta.jpg)
![Ashmit Patel Ashmit Patel](https://wp.missmalini.com/wp-content/uploads/2011/09/Ashmit-Patel.jpg)