Because my world is not the same without you.

Now here’s a cause that’s close to my heart. I have luckily never lost anyone to cancer and I hope that remains the case. I believe that early detection can and does save lives and I love the initiative Zoya Akhtar has taken in collaboration with Ogaan Cancer Foundation to create a public service announcement focused on creating awareness about breast cancer. Zoya says, “I have shot with only men because I believe cancer is not gender specific. If a person has cancer in the family, everyone takes that journey with them.”

Precaution is the best cure

The film brings together celebrities like Abhay Deol, Arjun Rampal, Farhan Akhtar, Ranbir Kapoor and Shahid Kapoor who emphasise the importance of the women in their life. Yay, girl power! Given that fear is the primary obstacle that holds women back from getting tested regularly, it’s time that men everywhere step up and prioritise the health of the women in their lives.

Cinematographer Carlos Catalan has shot the film in stark black and white to evoke a documentary-like feel. Each actor talks about the influence, milestones and experiences regarding the women in his life, providing an intimate glimpse into a rarely-seen softer, emotional side. The film accentuates the fact that women are inherently sacrificing by nature, putting the needs of their partner and children before their own, consequently neglecting their own health.

Ogaan Cancer Foundation hopes to make men aware of this and urge women to make their health a priority too. It is critical to spread the message that early detection is the strongest weapon in the fight against breast cancer.

Come on gentlemen, step up. It’s time.

Facebook Support: ELLEIndiaBreastCancerCampaign