Cricketer Yuvraj Singh, the brand ambassador for the sporting goods brand, Puma, inaugurated its first sustainable store in Bangalore. The store will retail a range of merchandise made from organic (pesticide-free) cotton as well as Puma’s Wilderness Collection – a range sourced & produced in Africa using environmentally sustainable materials.The line is certified by the Aid by Trade Foundation, and there will also be an in-store recycling program for footwear, apparel and soft accessories as part of the brand’s Bring Me Back program.
The launch event was unique in that it was a carbon-neutral affair – with all the energy consumed during the party being produced by the guests! People pedaled on a special bicycle generator that is attached to a dynamo and fed into the main power source. In this way, power can be created and stored in a battery bank thereby eliminating reliance on traditional power sources… how cool!