Yuvraj Singh Inaugurates a Sustainable Puma Store in Bangalore

PUMA Brand Ambassador Yuvraj Singh

Cricketer Yuvraj Singh, the brand ambassador for the sporting goods brand, Puma, inaugurated its first sustainable store in Bangalore. The store will retail a range of merchandise made from organic (pesticide-free) cotton as well as Puma’s Wilderness Collection – a range sourced & produced in Africa using environmentally sustainable materials.The line is certified by the Aid by Trade Foundation, and there will also be an in-store recycling program for footwear, apparel and soft accessories as part of the brand’s Bring Me Back program.

Yuvraj Singh with PUMA South Asia MD, Rajiv Mehta

The launch event was unique in that it was a carbon-neutral affair – with all the energy consumed during the party being produced by the guests! People pedaled on a special bicycle generator that is attached to a dynamo and fed into the main power source. In this way, power can be created and stored in a battery bank thereby eliminating reliance on traditional power sources… how cool!

Yuvraj Singh checks out the new range