Paul Smith Designs a Limited Edition Chair for Charity!

Karen Alfonso , 05 Sep 2012
Paul Smith
Paul Smith (photo courtesy |

British Designer Paul Smith has designed a special range of chairs for celebrity chef Jamie Oliver’s charity – The Better Food Foundation. It has launched the BIG Chair Project a collaboration with the biggest names in fashion, art and culture.

Paul Smith for the BIG Chair project
Paul Smith for the BIG Chair project

Alexander McQueen’s  Sarah Burton, Christopher Bailey from Burberry, ex-Pucci designer Matthew Williamson have also been enlisted to design their very own limited edition chairs. They will then be put up for auction online at

Says Smith about the chair: “I’ve been a bit naughty, because on the front side of the chair it is full of cakes and all those delicious things that are bad for you!, then on the back of the chair it’s full of healthy stuff – lots of fruit, vegetables and lettuce!  – it’s both sides of the coin really, the bad side and the good side. It’s not really the chair, it’s not really the fact its Paul Smith, it’s the fact that it’s for a good cause so if you can support us with a generous bid that would be brilliant!”

The Better Food Foundation aims to spread awareness about positive eating habits; encourage people to cook from scratch and teach practical skills.

What do you think of his design?

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