Venice Film Festival: The Gucci Première Fragrance Launch

Zina Tasreen , 06 Sep 2012
Gucci Première fragrance print ad featuring Blake Lively (Photo courtesy | Gucci)
Blake Lively, the face of the Gucci Première fragrance (Photo courtesy | Gucci)

The Gucci Première fragrance was *finally* launched on the 1st of September during the Venice Film Festival. And how do I not tell you all about this event at Hotel Cipriani after all the posts I’ve written on that sodding perfume (see here, here and here), non? So yeah, here I am, with pics and clips from the event, courtesy of Gucci – come, have a look :-)

Blake Lively at the Gucci Première fragrance launch during the 69th Venice International Film Festival (Photo courtesy | Gucci/Getty Images)
Blake Lively (Photo courtesy | Gucci/Getty Images)

The lady of the hour, Blake Lively, was looking totes amazeballs! Her Gucci one-of-a-kind sleeveless deep v-neck cocktail dress, fully embroidered with cherry overlapping pailettes and raised flower detail around the neckline, was lust-at-first-sight-worthy! She completed her look with burgundy python high heel sandals with metallic spike detail in the back, horsebit bracelet, and ring in 18K pink gold, black corundum and black diamonds. I could’ve done without the jewellery – the dress itself was sparkly enough. Oh well.

Frida Giannini’s Gucci one-of-a-kind silver-and-gunmetal degradé sleeveless v-neck grey silk-crepe cocktail dress, with art deco graphic beading and black diamond crystals, was exquisite as they come. Seriously, I need that dress in my life! Grey suede peep toe sandals, drop earrings, and a soft updo wonderfully finished off her look. Best dressed of the night, for me.

Nicolas Winding Refn with Frida Giannini & Blake Lively at the Gucci Première fragrance launch at the 69th Venice International Film Festival (Photo courtesy | Gucci/Getty Images)
Nicolas Winding Refn with Frida Giannini & Blake Lively (Photo courtesy | Gucci/Getty Images)
Blake Lively & Nicolas Winding Refn at the Gucci Première fragrance launch during the 69th Venice International Film Festival (Photo courtesy | Gucci/Getty Images)
Blake Lively & Nicolas Winding Refn (Photo courtesy | Gucci/Getty Images)

Nicolas Winding Refn, the director of the perfume’s short film, scrubbed up pretty well in a Gucci midnight blue notch lapel two-button Marseille suit with white dress shirt, blue grosgrain tie, and black leather lace ups.

Salma Hayek-Pinault looked resplendent in a reworked Gucci Autumn/Winter 2012 number: black chiffon long-sleeved cocktail dress with jet beaded bodice, and all over embroidered skirt. A Yves Saint Laurentor shall I say Saint Laurent Paris? – black clutch and Sergio Rossi ‘Cachet’ black satin pumps completed her look.

Estonian supermodel Karmen Pedaru was in head-to-toe Gucci: she wore a burgundy georgette silk sleeveless blouse, black velvet wrap skirt, and black suede high-heeled sandal. Yeah, she looked good – but not grrreaaat!

You can catch the highlights of the shindig here:

And oh, and here’s the director’s cut of the short film by Nicolas Winding Refn (director of the ace film Drive) featuring a golden Blake to promote the fragrance…

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