Florence Welch
Florence Welch (photo courtesy | Redcarpetfashionawards)

Florence Welch from the band Florence + The Machine seems to be an unofficial brand ambassador for Gucci. We’ve recently seen her wear Gucci on several occasions, and she seems to be, understandably, obsessed with their bags. Now for her upcoming Ceremonials tour that will take place in North America & Europe, Gucci has put together her on-stage wardrobe.

Florence Welch
Florence Welch (photo courtesy | Gucci)

Creative Director of Gucci, Frida Giannini says of the collaboration:

“Seeing Florence evolve as an artist since her last tour has been truly inspiring, and I was delighted to work with her on this new wardrobe. For her on-stage style, we wanted to create a romantic yet modern aesthetic for Florence to interpret with her dark glamour and dramatic sensuality. I am looking forward to the show as Florence always puts an enchanting energy into every performance.”

I can’t wait to see pictures of her wearing these gowns… I’m sure she’s gonna rock the hell out of them!

You can find a complete listing of Florecne + The Machine tour dates here.