Clutching a meat hook and with her naked body wrapped in cellophane – as meat might be – model/actor Anupama Varma appears in a striking new pro-vegetarian ad for People for the Ethical Treatment of Animals (PETA) India, released during World Week for the Abolition of Meat (22-29 Sept 2012), and just in time for World Vegetarian Day (October 1st) and Vegetarian Awareness Month.
The ad was shot by ace photographer Rafique Sayed.
Says Anupama, “I hope my PeTA ad helps challenge people to really think about what meat is all about. Eating flesh means eating the corpse of a tortured animal who did not want to die. We are encouraging people to try going vegetarian – for animals, the environment and their own health.”