5 Fashion Minutes With Nida Mahmood.

Karen Alfonso , 06 Oct 2012
Nida Mahmood
Nida Mahmood

Nida Mahmood is the princess of kitsch! Her quirky designs are fun and stay true to the Indian pop culture. Currently she’s part of the Blender’s Pride Fashion Tour 2012 where she’s showcasing her collection ‘Bun Maska‘. We caught up with her for a special interview.

Nida Mahmood for Blenders Pride 2012
Nida Mahmood for Blenders Pride 2012

Team Miss Malini: Tell us about your collection for Blender’s Pride Fashion Tour. 

Nida Mahmood: In continuum to my muse and inspiration derived from the vibrant streets of our colorful country, the legendary Bombay Bun Maska personifies the youthful, rebellious, free-spirited and unpretentious point of view of my generation. Brave, experimental, adventurous – this collection is for the non-conformists who are making our world a more stylish place. For the first time I have designed a capsule collection for men.

Kalki for Nida Mahmood
Kalki for Nida Mahmood

Team MM: The make-up for the collection is a bit unconventional, can you tell us why did you decide to go for it?

NM: The thought started with unconventional, speak your own mind concept. We came up with fun feather lashes and hair accessories with LED lights glowing in them. The idea was to create a strong statement.

Team MM: You’ve done an LED dress – mixing technology with fashion. What was the biggest challenge you had creating it? 

NM: Whenever there is a radical idea which has not been done before, the biggest chalange is to convince technical support to do it. Finding like minded technical people to help me put it together was a task in itself. For me it was a simple idea which was so doable, but eventually we managed!

Nida Mahmood for BPFT
Nida Mahmood for BPFT

Team MM: What is your personal style philosophy?

NM:  Boho chic. I believe in style. Style for me is the super set of which fashion becomes the subset. If you understand your style, incorporating fashion is the easiest thing to do.

Team MM:What’s next for Nida Mahmood the label? 

NM: Wills India Lifestyle Fashion Week, a 3 city art installation tour,  a show in London and a bunch of other interesting projects.

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