Designer Nirali Ruparel Goes Fetish With New Achilles’ Heel Ad Campaign

Ranjit Rodricks
Achilles’ Heel ad campaign
Achilles’ Heel ad campaign

Designer Nirali Ruparel, who launched the men’s footwear brand, Achilles’ Heel, has collaborated with photographer Vikram Bawa for her brand’s  newest ad campaign. And though Nirali says her concept revolves around the “Material Man’s Wardrobe,” we find it very kinky and fetishistic, with loads of S&M imagery.

Of course, she also adds, “Vikram and I had a very clear image of what we wanted to do and how we could extract that perfect campaign. I wanted to steer away from traditions because my products transcend conformity and dares a man to taste a debonair lifestyle.”

Judge for yourself:

Achilles’ Heel ad campaign
Achilles’ Heel ad campaign
Achilles’ Heel ad campaign
Achilles’ Heel ad campaign
Achilles’ Heel ad campaign
Achilles’ Heel ad campaign
Achilles’ Heel ad campaign
Achilles’ Heel ad campaign

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