I’ve been watching this Levis commercial on TV a lot lately and I really like it, don’t you? Rafael Valentino was selected as a principal model in the Levis Fall/Winter 2012 commercial and print campaign. They filmed this in New York City over 3 days at Grand Central Station, a rooftop with amazing view of the Empire State Building, Midtown, and the Financial District, directed by Lance Acord. In case you were trying to keep up with the almost slam-poetry-esque voice over I’ve got it here for you :)
This is a pair of Levi’s,
buttons and rivets and pockets and cuffs,
and the thread that holds it together.
When the road gets rough and the sky gets jumpy and the stars start falling on top of your head and the waves
start breaking against your legs;
It’s the thread in your seams that’s tied to your dreams.
It’s the sole in your feet that keep the beat;
You’re gonna be great, you’re gonna be great, you’re gonna be great;
You’re gonna find the cure, you’re gonna be famous, you’re gonna be shameless.
Spittin’ seeds in the wind, tap dancing with your shoe laces pinned, to the back
of a bus at the end of the road, at the bottom of the ninth, with a crown on your head
You’re a queen, you’re a king, you’re the solo act in a sold out show at a six story stadium, and you’re proud,
you’re a hero! You got a hero’s grip. Swingin’ by a
single stitch. You follow your heart, follow the leader, you’re the leader;
Are you joking, are you breaking, are you shaking? You’re the next living leader of the world. You’re a kid.
Holding onto the thread. That holds it together.
This is a pair of Levi’s®