As far as fashionable advertisements go, we like the latest from Forest Essentials. Created by Wieden+Kennedy, the ad aims to embody the brand’s philosophy of combining ancient ayurvedic traditions with modern luxury. It is directed by Paul Minor. The film plays off the concept of mythological celestial beings or Apsaras amidst the woods.
The audience takes a visual tour of the forest with the apsaras where they collect, sort, pour and hand pound ingredients to create their final products.
Watch it here: