The sultry actress Bipasha Basu along with Maximus Events, led by avid runner and fitness enthusiast – Milind Soman and Reema Sanghavi, announced India’s first ever ten kilometer run for women named Pinkathon – Run to Lead with an aim to spread awareness on breast cancer and educate people about the causes and prevention of this hugely under-publicized ailment.
Maximus Events has joined hands with the Women’s Cancer Initiative led by Deveika Bhojwani and the Tata Memorial Hospital for this unique initiative.
The 10 km run scheduled in the business hub of Bandra Kurla Complex will be held on 16th December 2012 in Mumbai. This will be the first of the planned 10 city series across India in the coming years.
Said Milind Soman, “Over the last few years, I have come to learn by experience the benefits of running as a perfect fitness regimen. It is an activity that not only promotes well being but also raises immunity levels and improves health, to help fight diseases like cancer. The reason we have chosen this event is because running addresses most of the top 10 ways to help prevent breast cancer. We have received an incredible response through social networking websites and I am genuinely hopeful that the city of Mumbai will live up to its famed spirit and support the cause with full vigor, thus helping us spreading awareness about breast cancer while raising adequate funds for the same.”
Bipasha Basu said, “I am delighted with this effort to raise awareness about breast cancer. What Milind, Reema and Deveika are striving to achieve is very noble, and I hope the people of Mumbai support them in full spirit. Breast cancer is a much neglected ailment in India, most women don’t take it as seriously as they should; and events like this will only help making women more aware and alert about this disease.”
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Pix: Bharati Nair for MissMalini