Your 411 on Fashion? The Blender’s Pride Fashion Resource Book!

Karen Alfonso
Sonakshi Sinha with The Blenders Pride Fashion Resource Book
Sonakshi Sinha with The Blenders Pride Fashion Resource Book

The Blender’s Pride Fashion Tour recently concluded at a star-studded fashion show in Mumbai. Along side the glitzy runway shows the folks have brought out a comprehensive fashion business directory.

Sania Mirza with Shantanu & Nikhil
Sania Mirza with Shantanu & Nikhil

So what does it contain? Well for starters it has information on professionals ranging from models, fashion designers, fashion buyers, fashion stores, photographers, make-up artists & hair stylists to  stylists & choreographers from the Indian fashion industry. There’s also information on fashion industry bodies, major fashion events, media, production houses etc.

Soha Ali Khan
Soha Ali Khan

Publisher and editor-in-chief of the book Atul Pandey says: “Fashion Resource Book fills the information gap that existed in the fashion industry from how to reach out to most of the fashion professionals to how to succeed in the fashion industry. The industry that is growing so rapidly needed its own ‘little black book of fashion’ that would have all the information and tips required to break in, to survive and succeed in the world of fashion.”

If you’re looking for a break in the industry or just want to own a pieces of Indian fashion literature, this book is a must buy.

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