Guess Who Moët & Chandon’s New Brand Ambassador is!

Zina Tasreen , 02 Dec 2012
Roger Federer with a Moët & Chandon bottle
The Moët Man!

Roger Federer!!!! And I’m well surprised this deal wasn’t struck up yonks ago. Why? Methinks Moët & Chandon could do with some of his boundless elegance to upgrade its image (it’s rather common, actually!). Which is why, I suppose, they’re paying Fed-Ex upwards of $30 million over five years. The campaign will drop in March 2013, but until then check out these lush shots of Federer, shot by the renowned fashion photographer Patrick Demarchalier, to celebrate the announcement of the partnership.

Roger Federer for Moët & Chandon, shot by Patrick Demarchalier (Photo courtesy | Moët & Chandon)
Roger Federer for Moët & Chandon, shot by Patrick Demarchalier (Photo courtesy | Moët & Chandon)
Roger Federer for Moët & Chandon, shot by Patrick Demarchalier (Photo courtesy | Moët & Chandon)
Roger Federer for Moët & Chandon, shot by Patrick Demarchalier (Photo courtesy | Moët & Chandon)

Belt with tuxedo trousers… ??? *tut*tut* Serious fashion faux-pas there, Fed-Ex!  Tuxedo trousers shouldn’t have belt loops. Guys, I’ll never tire of saying this: you don’t wear belts with tuxedos; you wear braces, if necessary.

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