Provogue (owned by brothers Akhil, Nikhil, and Salil Chaturvedi), and SFL Pvt Ltd. (owned by Shilpa Shetty‘s husband Raj Kundra), have set up a joint-venture company called Pro SFL. The new company just launched three deodorants; Aspire (endorsed by Raj), Inspire (endorsed by Mary Kom), and Desire (endorsed by Sanjay Dutt).
Mary Kom is the brand ambassador for Raj Kundra & Sanjay Dutt’s Super Fight League, India’s first professional MMA (mixed martial arts) fighting league. The launch of the deodorants took place yesterday at the SFL Arena in Mumbai. See more pix here:
Gallery Pix: Yogen Shah for MissMalini