FREECULTR has “popped out” a digital store concept wherein people can casually walk-in to one of their stores try on their products and buy what best suits them. I know! It’s pretty cool right!?
I like that they have used newer technologies in terms of visual interaction with the customers like LED screens, videos, tablets, and computers that showcase their collection along with some behind-the-scenes videos, product shoots, looks etc.
Sujal Shah, CEO and Co-founder of Freecultr said, “The digital POP-OUT concept store is another fun and exciting way that we get a chance to engage directly and face-to-face with our customers. The concept store design is unique, interactive and allows consumers an experience like none other in a physical store space. The freedom of a POP-OUT store helps consumers experience the quality of our meticulously designed fabrics, the vibrant color stories that define our brand, and the product fits that best suit each individual. While freecultr.com offers all of this online 24 x 7 with its ease of shopping and free returns, the digital POP-OUT is a special retail experience that is not to be missed.”
If you’d like to join the Freecultr movement, visit the digital Pop-out concept store from December 2012 through early February 2013, exclusively at the Central Atrium, Ground Floor, DLF Promenade Mall, Vasant Kunj, Delhi.