Charlotte Casiraghi for Gucci
Charlotte Casiraghi for Gucci

Charlotte Casiraghi granddaughter of Grace Kelly is fronting the new Gucci’s Forever Now campaign. The stunning royal models the Flora collection which is fitting since it was created exclusively for Princess Grace of Monaco.

Charlotte Casiraghi for Gucci
Charlotte Casiraghi for Gucci

“The print holds special meaning to me — I first discovered the scarf when my mother and grandmother would wear theirs during my childhood in the Seventies,”  Frida Giannini said.

Charlotte has been a long time collaborator with the Italian luxury brand – fronting their equestrian line.  I think it’s a great fit. Firstly, she breathtakingly beautiful and that she does more justice to the campaign than an insipid model, don’t you think?