First D-bag maker Tod’s pledged to restore the iconic Colosseum a few years ago and now the house of Fendi – famed for its Baguette bag is pledging 2.5 million Euros to restore Rome’s fountains which includes the famed Trevi Fountain – a tourist hot spot.
Entitled Fendi for Fountains (got a nice ring to it, doesn’t it?) Creative Director Karl Lagerfeld who also doubles up as a photographer will shoot these fountains for a special coffee table book.
It’s a great gesture to keep their heritage alive, Indian MNCs should probably take note.