Gucci Goes Cartoony!

Karen Alfonso , 31 Jan 2013
Gucci Window Display
Gucci Window Display

East meets West! Gucci has collaborated with famed Japanese Magna artist Hirohiko Araki to create a comic strip that will be displayed at Gucci stores worldwide.

Gucci Magna
Gucci Window Display

Called Joylene, Fly High with Gucci it tells the story of Jolyne Cujoh, a student who inherits a keepsake from her mother’s Gucci collection. She embarks on a time transcending journey to find the mystery behind her heirloom. The character is outfitted in the Gucci’s Cruise collection which has liberal doses of the iconic flora pattern.

Gucci Creative Director, Frida Giannini says of the collaboration: “This has without doubt been one of the most enjoyable collaborations I have worked on. The characters that Hirohiko has conceived combine an energy, sensuality and appeal that brings my Cruise collection to life in such a fun and compelling way. I am quite sure his window installations will stop people in their tracks in cities around the world as they immerse themselves in the fabulous fantasy world he has created.”

I think it’s a lovely collaboration. Magna cartoons have a huge fan following, and I love how the clothes blend so well with the characters.

You can currently view the new art collaboration at the Gucci Delhi outlet!

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