The fourth edition of The Laadli National Media Awards for Gender Sensitivity 2011-12 which honours media and advertising professionals was held last evening by NGO, Population First, at the National Centre for the Performing Arts in Mumbai.
The Laadli Media Awards were instituted in 2007, as part of the media advocacy efforts under the Laadli girl-child campaign. The objective of the awards was to felicitate, acknowledge, recognize and encourage media, journalists and advertising professionals to keep working on gender issues and to draw the attention of the public to their positive efforts in the media with regard to gender sensitive reportage.
The Oscar-winning costume designer, Bhanu Athaiya – received the Laadli Lifetime Achievement Award at the event. The awards also had renowned ad-film director, Gauri Shinde, receiving an award for Best Mainline Film for her directorial debut, English Vinglish. Other noted personalities like singer Sunita Rao, directors Ashutosh Gowariker, Sudhir Mishra, R. Balki and talk show host Pooja Bedi were also present while the event was hosted by television journalist and columnist Barkha Dutt.
Pix: Yogen Shah for MissMalini