Kunal Kohli Directs a Jewellery Ad For the First Time!

Rashmi Daryanani , 12 Feb 2013
Tanaaz Bhatia and Kunal Kohli
Tanaaz Bhatia and Kunal Kohli

PC Jewellers has recently decided to revamp their brand by roping in Tanaaz Bhatia and Bottomline Media to handle their marketing. To kickstart the new initiative, the company is launching a new television commercial which has been directed by Kunal Kohli, for whom it’s the first time directing a jewellery brand. The ad airs tonight, but we’re giving you a chance to view it right now, plus some behind-the-scenes stills of the shoot. Have a look!

Watch the Ad:

Behind the Scenes of the PC Jewellers Shoot
Behind the Scenes of the PC Jewellers Shoot
Behind the Scenes of the PC Jewellers Shoot
Behind the Scenes of the PC Jewellers Shoot
Behind the Scenes of the PC Jewellers Shoot
Behind the Scenes of the PC Jewellers Shoot

You can also hear directly from Kunal Kohli, where he explains the concept behind the ad:

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